The Effect of Extrinsic Cues on Perceived Quality, Perceived Risk and Purchase Intention for Private Label Brands
碩士 === 國立中興大學 === 企業管理學系所 === 100 === Though Private label brands in Taiwan are growing vigorous right now, consumers in Taiwan are still concerned about the quality they have. Therefore, the purpose of this study is to examine the influence of consumption situation on the use of extrinsic cues, suc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99588032460877686823 |