Applying the Theory of Planned Behavior Model to Investigate Purchase Intentions of Organic Food among Green-Collar Workers in Taiwan

碩士 === 國立中興大學 === 科技管理研究所 === 100 === With the recent rise of concern in food safety and environmental protection issues, Taiwan has become a growing market for organic food; however, several predictions have claim that the growing pace is getting slower and slower. This research is to investigate d...

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Bibliographic Details
Main Authors: Chen-Chung Tan, 譚振中
Other Authors: 巫亮全
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/30635604035128321281