Perceived Risk and Risk Reduction Strategies in Online Group-Buying: The Role of Product Class and Gender
碩士 === 國立中興大學 === 科技管理研究所 === 100 === Online group buying is a new emerged recently. The purpose of this research is to examine the risk perception and risk reduction strategy in online group buying context. The moderating effects of gender and product class were also considered. Questionnaire s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xptc32 |