A Study of Examing Consumers’ Adoption Willingness for Digital Cable TV and IPTV Using Extended Technology Acceptance Model
碩士 === 國立中興大學 === 資訊管理學系所 === 100 === Taiwan terrestrial TV will become fully broadcasted by digital signals on July 1, 2012. However, the current penetration rate of digital cable TV and IPTV (Internet Protocol TV) is only approximately 10%. There is a significant gap existed between this rate and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97652026861053769641 |