The advertising effects of picture metaphor inmarketing communication strategy- An examplefrom Laptop’s advertisement
碩士 === 國立中興大學 === 行銷學系所 === 100 === In recent years, vendors of laptop in Taiwan escalated their brand value and competence via delivering picture metaphoric advertisement to customers. However, researches, about how picture metaphor advertising effected on technology product, were missing. In this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fg475q |