The influence of expiring items on consumer purchase intention
碩士 === 國立中興大學 === 行銷學系所 === 100 === The impact of the economic depression has changed the purchase intentions and the needs of the expiring items recently. The so called “Expiring item” is that the retailers will give at least a 50%-off discount to the product which is going to be expired. In fact,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51181687271250963355 |