The effects of web user''s motivation on click intention of pop-up advertisement.
碩士 === 國立中興大學 === 行銷學系所 === 100 === The main purpose of this study is to explore pop-up advertisement’s click intention and what kinds of web user’s motivations influence pop-up advertisement’s click intention. This study also examines the moderating effect of product involvement and advertisement i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/15488946277694985713 |