To Determine Key Success Factors (KSF) of Private BuiltOwned Brands and To Formulate Its Marketing StrategiesBased on these KSF:An Example of The Facial Products

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === The rapid economy growth and income increase bring the community big change in the requirement of higher life quality, as well as the trend of the types of goods purchased. More important is the increase of the internationalization of Taiwan makes it more co...

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Bibliographic Details
Main Authors: Meng-Chun Chen, 陳孟君
Other Authors: Tzong-Ru Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/am8g67