The Influence of Brand Awareness and Brand Image on Brand Extension - A case of sport brand.
碩士 === 國立勤益科技大學 === 流通管理系 === 100 === As the growing emphasis on health and leisure, sport event has become a fashion nowadays. The connections of sport, leisure and fashion have strengthened the scope of sport goods. Also it expands the consumer market. Following the footsteps of fashion, style and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75967735209046375631 |