The Effects of Behavioral Intention to Use Mobile App andSatisfaction on Brand Preference

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === As mobile App have become a trend that many people complete the work and life tasks by using the mobile App, businesses begin to cooperate with application developers to develop their own App, and move into the mobile services market. The majority of previo...

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Bibliographic Details
Main Authors: Cheng-YuWu, 吳丞璵
Other Authors: Hsin-Hong Kang
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/46140556323337106515