The Effect of Product Packaging Design on Enhancing Consumer's Value Perception for Private Brand -Take 7-SELECT As An Example
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === In the past, private brand of goods lack a sense of design and their prices are lower for consumers, letting consumers perceive the sense of value about private -brand goods’ is lower. While consumers have changed, they require the reasonable price , high...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54705333651568934888 |