An empirical study for understanding continuance intention and loyalty of mobile banking usage
碩士 === 國立成功大學 === 企業管理學系專班 === 100 === Banks have expanded their service channels in many different ways in recent years. With the increasing penetration and development of mobile devices and wireless technology, mobile banking enables another channel for the provision of personal financial servic...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40309456787509759764 |