The Effect of Franchisors’ Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System: Communication as a moderator
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === According to TCFA (Taiwan Chain Store and Franchise Association), due to the small size of the market in Taiwan, the market is highly competitive. The franchising business model has become the industry adopted business strategy. Franchising provides a sup...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81805546782946194211 |