CEO Overconfidence and the Long-Term Performance Following Advertising Increases
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 100 === We argue that managerial overconfidence can account for long-term performance following advertising expenditure increases. Prior studies investigated that whether the advertising itself could be effective to improve the firms’ performance or not. However, Aa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32108517930858109174 |