The Key Decisive Factors Influencing OBM Strategies of Taiwanese Firms
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 100 === The relationship between capabilities and branding is rarely discussed in the context of Taiwan. The OEM-ODM-OBM manufacturing model is especially well-developed in Taiwan. The purpose of this study is to examine resources that OBM firms will pursue to accum...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07527482497038617714 |