Does the product involvement moderate the relationship between trust and online shopping intention
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 100 === As the ubiquitous connectivity of Internet, online shopping has become one of the most important business activities and consumers’ life style. Trust has been viewed as a reducer of social uncertainty and risks in the commercial relationships. Due to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88378256251998234039 |