Technology acceptance model of smartphone consumers to explore the smart phone consumer buying behavior of mobile value-added should be mobile value-added Application services
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 100 === This study proposes to explore the use of smart phone mobile value-added application services will and behavioral intention from the user point of view, that technology acceptance to use the model as the theoretical basis, combined with the technology readine...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73750574855525393172 |