Technology acceptance model of smartphone consumers to explore the smart phone consumer buying behavior of mobile value-added should be mobile value-added Application services
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 100 === This study proposes to explore the use of smart phone mobile value-added application services will and behavioral intention from the user point of view, that technology acceptance to use the model as the theoretical basis, combined with the technology readine...
Main Authors: | Kai-PengTsai, 蔡凱鵬 |
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Other Authors: | Kuo-Ping Hwang |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/73750574855525393172 |
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