The Relationship among Experiential Marketing, Impact of Product Quality and Customer Satisfaction, Customer Loyalty-A Case Study of IKEA
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 100 === Quality of life and taste is represented by the modern home supplies. From the largest Swedish furniture store IKEA allows customers to have different perceptions if furniture products and home furnishings; comfort in shopping environment; smooth planni...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30744676038932457942 |