Utilizing the Theory of Planned Behavior to StudyConsumer Behavior of Healthy Drink Purchase—Instant Grain and Nut Drinks as an Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 100 === With the changes on economy and population structure, human beings turn the food requirements from eat full to eat good; from eat exquisite to eat health. The concepts shifted are generally aimed on live longer, live healthier, and avoid the occurrence...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75212574852724334920 |