The Relationship among Experiential Marketing, Brand Image and Customer Satisfaction, Customer Loyalty-A Case Study of Haagen-Dazs
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 100 === In recent years, customer demand cognitive judament from rational decision-making in the past has gradually shifted the emotional needs of consumers.Whereby, consumers are more willing to invest in price to get better quality and emotional satisfaction...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56980314942624953232 |