The Study of the Relations between Leisure Sports, Service Quality, Experiential Marketing, Experiential Values, Customer Satisfaction and Customer Loyalty – A Case Study of PURE YOGA.
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 100 === This current study aims to explore the correlations of service quality, experiential marketing, experiential value, customer satisfaction and customer loyalty, and hence a self-compiled “Investigation Questionnaire on Yoga Centers” is adopted as the r...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75959380705238189806 |