The Influence of Scarcity Effect of Limited-Edition Strategy on Consumers’ Purchase Intention
碩士 === 國立成功大學 === 創意產業設計研究所 === 100 === There are plenty of products on the market. More and more information is blowing up on the Internet. Under this kind of keen competition, rational information can not touch people’s heart anymore. People want not only a product, but also eager about concept, a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37330285670530363950 |