Business Models of “Affordable Fashion” Brands – Based on Clothing Industry
碩士 === 國立交通大學 === 科技管理研究所 === 100 === The goal of this thesis is to analyze the business models of “affordable fashion” brands in the clothing industry, and provide operating suggestions to the clothing retailers in Taiwan. Recently, the rise of “M-type society” has a big impact on clothing indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xyc8ch |