Brand placements strategy and its effects
碩士 === 國立交通大學 === 傳播研究所 === 100 === Brand placements strategy and its effects： The influence of exposure times and plot connection on advertising effect 《Abstract》 In this study, we explore the relation between different brand placement strategies and their effects, intending to organize and summari...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25915799763270206143 |