What are the Motivations Triggered Opinion Leaders to Diffuse Innovation? A Case Study of ITRI Promoting the New Concept of “NSDB”
碩士 === 國立交通大學 === 傳播研究所 === 100 === What are the influences as an opinion leader did in a diffusion process? What are the motivations triggered them for dedicated to broadcast the innovation? Further, how did they influence other people in the organization where the original working styles had bee...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74315627717045381546 |