The Impact of Service Recovery and Negative WOM on Consumers' Purchase Intentions and Behavior
碩士 === 國立交通大學 === 資訊管理研究所 === 100 === This study aims to investigate when consumers are exposed to the negative WOM of the salers or product and service recoveries of the salers, and how it will affect consumers' purchasing intentions and behavior. In this study, the study subjects had received...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29970715389172872262 |