Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad
碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === Samsung Electronics Co. is worldwide No. 1 in DRAM, TFT-LCD and LCD TV products now. Whereas, compared with those products, Samsung’s Notebook is still under development. Notebook is relatively mature in terms of product technology; nevertheless, it is an eme...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22270909901811156537 |