Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad
碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === Samsung Electronics Co. is worldwide No. 1 in DRAM, TFT-LCD and LCD TV products now. Whereas, compared with those products, Samsung’s Notebook is still under development. Notebook is relatively mature in terms of product technology; nevertheless, it is an eme...
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ndltd-TW-100NCTU54570052015-10-13T20:37:27Z http://ndltd.ncl.edu.tw/handle/22270909901811156537 Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad 產品技術成熟後進者進入市場的發展策略_以三星筆記型電腦及Apple iPad為例 Huang, Yen-Hsiang 黃彥翔 碩士 國立交通大學 管理學院管理科學學程 100 Samsung Electronics Co. is worldwide No. 1 in DRAM, TFT-LCD and LCD TV products now. Whereas, compared with those products, Samsung’s Notebook is still under development. Notebook is relatively mature in terms of product technology; nevertheless, it is an emerging market segment to Samsung Electronics Co. Always targeting to be worldwide No. 1, how the Samsung group utilize its own core competence to push Notebook to the world market is an .interesting ability to explore. Hereby employing Samsung Electronics mobile and Apple iPad such two successful products with then marketing strategies and experiences as precedent to deliver the way how to create product value in a mature market, to win consumers and finally to at here worldwide No.1. Chu Po-Young 朱博湧 2011 學位論文 ; thesis 59 zh-TW |
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碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === Samsung Electronics Co. is worldwide No. 1 in DRAM, TFT-LCD and LCD TV products now. Whereas, compared with those products, Samsung’s Notebook is still under development. Notebook is relatively mature in terms of product technology; nevertheless, it is an emerging market segment to Samsung Electronics Co. Always targeting to be worldwide No. 1, how the Samsung group utilize its own core competence to push Notebook to the world market is an .interesting ability to explore. Hereby employing Samsung Electronics mobile and Apple iPad such two successful products with then marketing strategies and experiences as precedent to deliver the way how to create product value in a mature market, to win consumers and finally to at here worldwide No.1.
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author2 |
Chu Po-Young |
author_facet |
Chu Po-Young Huang, Yen-Hsiang 黃彥翔 |
author |
Huang, Yen-Hsiang 黃彥翔 |
spellingShingle |
Huang, Yen-Hsiang 黃彥翔 Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
author_sort |
Huang, Yen-Hsiang |
title |
Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
title_short |
Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
title_full |
Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
title_fullStr |
Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
title_full_unstemmed |
Follower Market Development Strategies with Mature Product Technology: A Case Study of Samsung Notebook and Apple iPad |
title_sort |
follower market development strategies with mature product technology: a case study of samsung notebook and apple ipad |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/22270909901811156537 |
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