The Effect of Brand Image on Decision Making of Students Selecting Musical Cram School: A Case of Junior High School Students in Taichung City

碩士 === 國立交通大學 === 經營管理研究所 === 100 === With the increase in national income, education policy reform and other factors, making the “talent” to become an important part of education, and coupled with the ad “Kids who learn playing musical instruments won't turn bad” enabled students to learn mu...

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Bibliographic Details
Main Authors: Liu, Ching-Hsuan, 劉璟萱
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/09849477754799829712