The Study on Brand Image and Consumer’s Purchasing Behavior of Smart Phone for Customers in Hsinchu
碩士 === 國立交通大學 === 管理科學系所 === 100 === Since 2007 July after the launch of iPhone OF Apple under intense of market competition, many companies have developed and launched Smart Phones. Research indicate that the smartphone sales grow substantially, Smart Phones will catch on in the near future and the...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99118480075168769934 |