A study of consumer purchase intention of children furniture

碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === With the continuously developing of Taiwan economy and living standard, the national income has also improved. However, birth rate is reduced as well. Therefore, parents would like to make more investment in children, including children's furniture produ...

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Bibliographic Details
Main Authors: Wu, Ching-Wen, 吳靜雯
Other Authors: Chiang, Chi
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/43449197574031333545