The Effect of Activity Announcement from Facebook Fan Page on Consumer Attitude

碩士 === 國立交通大學 === 管理科學系所 === 100 === Social networks become more and more popular in recent years. It not only makes the relationship of human-beings become closer, but also attracts entrepreneurs to interact with customers through the social networks. According to the public survey of existing soci...

Full description

Bibliographic Details
Main Author: 黃舒敏
Other Authors: 黃仁宏
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/05118069867745661632