A Study on The Reaction of Numeric Brand Name to Different Products Feelings
碩士 === 國立交通大學 === 管理科學系所 === 100 === Brand names are increasingly important, because they are not only on behalf of products, they also contain their meanings. Recently, companies name their products with numeric brand name becoming popular. Because the relationship between brand name and product ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80684453045810924659 |