The Influence of Country of Manufacturing and Design Origin of Product on Brand Image and Purchase Intention
碩士 === 國立交通大學 === 管理科學系所 === 100 === Living in the era of globalized international market, consumers take the country of origin or production place of product and service as an important consideration when they are purchasing. However, multinational corporations have the prevalence of “assembling” c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cjgyd |