Modeling Brand Loyalty and Its Antecedents:An Aspect of Social Identity Theory
碩士 === 國立交通大學 === 經營管理研究所 === 100 === In this study, we divided the antecedents of brand loyalty into two parts: interpersonal influence and brand influence. In our model, we considered both of them at the same time, expecting to bring the new sight of the formation of brand loyalty. In a word, our...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23532638006632891181 |