The Effectiveness of Other-benefit Versus Self-benefit Fundraising Appeals in Soliciting Charitable Donations to Two Victim Types: the Emergent-poor and the Chronic-poor
碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === Among the charitable activities going on in the society, the victims in need can be categorized in two major types: the emergent poor and the chronic poor. In this research, we define the emergent poor as victims who face with sudden, unpredictable diffic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95210910298754522946 |