The Research on Management Strategy of The Recreation Shoes Retailers - The Case of A Company

碩士 === 國立交通大學 === 管理學院資訊管理學程 === 100 === In recent years, chain stores of recreation shoes have developed unique marketing models and obtained benefit from scale economy, which leads to numerous amount of small and uncompetitive retailers closed. Furthermore, the uncertain future of the world econom...

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Bibliographic Details
Main Authors: Chin, Hui-Ying, 秦蕙盈
Other Authors: Yang, Chyan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/64081720789501485362