Examining Consumers’ Intention to Use Mobile Phone Applications: A Decomposed Theory of Planned Behavior Perspective
碩士 === 國立中央大學 === 企業管理研究所 === 100 === In recent years, the demands for mobile devices, such as smart phones and tablets, have risen up and also generated the substantial interest among consumers for downloading the mobile phone applications (“apps”). This study conducted a questionnaire survey for t...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50742362135057454498 |