The product experiences'' influence in sensory perceptions over consumer product attitude and search intention
碩士 === 國立中央大學 === 企業管理研究所 === 100 === In recent years, online shopping becomes more and more popular, many commodities are not only sold in physical store, but also sold on Internet. It becomes an irresistible trend that companies should set up an online store in order to enhance the consumers’ atti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/30973682136615270832 |