The influence of female model''s physical appearance, levels of nudity, background picture and personality on advertising effects
碩士 === 國立中央大學 === 企業管理研究所 === 100 === This research investigated the influence of the physical appearance of female model, the levels of nudity, and the background picture in advertisement on male consumers’ brand recall, attitude toward the ad, and purchase intention. In addition, the moderating pe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46254318862213528611 |