A Study on Continuous Usage Intention of Group-Buying Website
博士 === 國立中央大學 === 資訊管理研究所 === 100 === In this study, we seek to identify the salient antecedents and how they influence group buying website (GBW) continuance intention from an expectation-confirmation model of information systems (IS) continuance perspective. Playfulness is one of the key drivers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95689096505455337062 |