Prediction of Online Consumers’ Repurchase Behavior onWomen’s Shirt at Yahoo! Auction Website
碩士 === 國立中央大學 === 資訊管理研究所 === 100 === “Acquiring a new customer is five/six times more costly than retaining an existing one.” “Increasing customer retention rate by 5% increases profits by 25% to 95%.” Given these statistics, seller has to focus on existing customers to increase profitability in a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24231251158931930031 |