The Relationships among Sales Promotion, Product Information, Normative Social Influence and Impulse Buying Behaviors-The Moderating Effect of Fashion Involvement
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === According to the conclusion of the related research, the impulse buying has a higher frequency in many types of consumer’s purchase decision, and thus it can be seen that consumers’ impulse buying has a decisive influence in sales revenues for the businesse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23685154642852514895 |