Applying IPA and Forming the Service Quality SERVQUAL of Taiwan's Hypermarkets – Take Carrefour in Changhua as an Example

碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === The world has already become a global village, but each country's unique cultural influence still cannot be underestimated. Therefore, to understand what service quality standard of the retail for Taiwan consumers is essential and the focus of the research...

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Bibliographic Details
Main Authors: Siao-Wei Huang, 黃曉薇
Other Authors: Hsin-Hung Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/80687422495784686777