A Case Study of Using Data Mining Techniques in Service Quality-Use Pxmart as An Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === This study used the service quality scale for Pxmart established by Chen (2011) and used classification and regression tree (CART) of IBM SPSS Modeler 14.2 to classify and predict the customers’ behaviors. Twenty eight items identified by Chen (2011) are input...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62528344806563921134 |