Applying Classification and Regression Tree and Bayesian Networks to Analyze the Critical Indices of the SERVQUAL Quality Scale of PXMART
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === In this paper we adopt the scales for PXMart developed by Chen (2011) and use classification and regression trees (CART) of IBM SPSS Modeler 14.2 to analyze and predict the number of visits per week by considering these 28 satisfaction items as the input variab...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89682418475797298814 |