The Impact of Word-of Mouth Credibility on Customer Word-of-Mouth Behavior from Relationship Quality Perspective
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === In recent years, relationship marketing has drawn a lot of attention from enterprises. The relationship quality is also the main tool to practice relationship marketing. A good relationship quality between enterprises and customers will reduce the uncertainty a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03307105419003707712 |