A Study of Consumers’ Selection Criteria for Individual Coffee Shop
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 100 === Enjoying cups of coffee as well as visiting coffeehouses around the corner has played an indispensably required role in daily life of the Formosan Island by virtue of the trendy coffee shop chains’ wild-fire spreading by the 1990’s. Under the keen compe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73591767273814323621 |