The Relationship among Customer Relationship Management , Service Quality , Customer Satisfaction and Customer Loyalty－Taking Traditional Hardware as an Example
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 100 === Abstract Traditional family hardware industry must face to global impact and transformation pressure due to today’s globalized trade and developing product technology. To survive current intensive competition, good customer relationship and service are ind...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23728087953539071660 |